2026 · Architecture
Archival House
A restrained digital presence for an architectural practice that needed its portfolio to feel precise, quiet and commercially useful.
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Digital atelier for crafted presence
We give digital presence a precise and lasting form.
FORM ATELIER designs bespoke websites, visual systems and digital structures for businesses that need to be understood before they are noticed.
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01 Selected Works
Case studies with a point of view, not decoration.
2026 · Hospitality
Hotel Elyme
An elegant hospitality presence shaped around mood, conversion and a booking path that feels calm rather than transactional.
02View case
2026 · Consulting
Verne Advisory
A structured website and lightweight digital operations layer for a consulting practice moving from referrals to a clearer public presence.
03View case
02 Manifesto
Digital form is the meeting point between clarity, structure and feeling.
A website should not behave like a brochure stretched across a screen. It should carry the logic of the business, the tone of the people behind it and the precision of a system built to evolve.
Crafting digital form
Intentional hierarchy
Clarity over noise
Structure that holds
Long-term digital craftsmanship
03 Services
A focused practice for image, presence and utility.
Core Services
The visible foundations of a distinctive digital presence.
- Bespoke Websites
- Website Redesign
- Brand Identity
- Digital Art Direction
Strategic Services
The thinking that gives form a clear business direction.
- Digital Consulting
- Presence Strategy
Growth Services
The systems that keep the presence useful after launch.
- Business Tool Integration
- Maintenance & Evolution
04 Process
A clear methodology for work that needs taste and reliability.
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Discover
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Structure
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Design
04
Build
05
Launch
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Evolve
08 Contact
Begin with a business, a problem or an unfinished thought.
The best first conversation is precise but unfinished. Share what needs to change, what must be protected and what the website should make possible.
05 About
A compact atelier for businesses that care how they are perceived.
FORM ATELIER is led by Pascal Maraval and built around one belief: digital presence becomes valuable when strategy, image and implementation are treated as one continuous act of craft.
Mission
To help independent businesses, studios and service-led companies express their value with calm precision.
Vision
A web where each business has a digital form that feels inevitable, useful and unmistakably its own.
06 Technology
Modern production, guided by taste.
AI-assisted workflows
Used to explore, test and refine with greater depth while preserving human judgment.
Codex
A production partner for structured implementation, iteration and technical precision.
GitHub
Versioned collaboration, reviewable decisions and a foundation for future growth.
Cloudflare
Fast global delivery, resilient deployment and efficient hosting for modern websites.
07 Trust
Built as a credible foundation before it becomes a larger archive.
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Disciplines connected
90+
Performance target
1
Bespoke system per client
“The work gave our digital presence the same level of precision we expect from our own practice.”
Clara V. · Founder, architectural office
“FORM ATELIER understood the business before designing the interface. That changed the quality of every decision.”
Mathieu R. · Director, independent hospitality group